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 "Licensing Vs. Launching"

Mike Bucci, successful Inventor, Entrepreneur and Author of "Start Living the American Dream - An Entrepreneur's Guide to Turning Your Idea Into Your Future" addresses the fundamental choice of which road to travel with your product, Licensing OR Launching, including:

  • Your Cost and Time

  • The Different Risks Associated with Each

  • How To Approach Finding a Licensee

  • Reducing Your Costs in Either Direction

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  • The ABCs of Licensing
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13 Valuable Tutorials:

  • 10 Common Mistakes Inventors Make

  • Preparing for Entrepreneurship

  • The Most Important Financial Measure

  • Do I Need A Patent?

  • Understanding Your Product Margin

  • The Most Important Question to Answer

  • Establishing Your Business

  • Valuing Your Idea/Invention

  • Product Launch Overview

  • Licensing Vs. Launching

  • The ABCs of LIcensing

  • Key Considerations in a Licensing Deal

  • Avoiding Licensing Scams



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